Solara

Branding · Packaging · Visual Identity Solara is a conceptual sunscreen brand designed to harmonize skincare, sun rituals, and sustainable living. Drawing from golden hour tones and sun-kissed minimalism, the brand identity embraces warmth, radiance, and a grounded connection to nature. Solara's visual system balances clarity and softness—combining modern typography, biodegradable packaging prototypes, and illustrative sun motifs. This project explores how wellness brands can reflect both scientific efficacy and poetic storytelling through thoughtful design.